This case study focuses on Uplens, a photo and video editor app, and its success story. We'll explore how their team has increased app revenue by utilizing Apphud's features and how this has contributed to their growth.
Uplens is a mobile photo and video editor, powered by AI and designed to help users take perfect selfies and create stunning visuals in just a few taps. With their advanced retouching tools and professional-grade editing features, Uplens gives users everything they need to make photos and videos look their best.
With Apphud, Uplens' managers have integrated subscriptions and purchases into their app. The primary value of Apphud for them is that the infrastructure is stable and all features work as they should.
The question is, how did they increase their app revenue 9x in 9 months? There are no miracles. There is a complex approach that includes product improvement, launching marketing campaigns, and continuous hypothesis testing. With the help of accurate data and Apphud's push notification automation tool, Uplens' managers are accelerating and optimizing the process of app business growth.
Let's go deeply into each use case separately.
In addition to the infrastructure functionality, Uplens set up integrations with product analytics tools and MMPs. Apphud tracks more than 30 app subscription events that form the basis of Uplens' business dashboards. The most valuable events for the Uplens team are
Purchase. This data helps them to see the big picture and make informed decisions.
The user acquisition team at Uplens had a bad experience with Facebook Ads before they integrated the following data flow: Apphud -> AppsFlyer -> Facebook. They optimize Facebook campaigns based on the events from Apphud:
Non_renewing_purchase. By enriching the data with these events, the UA team rebooted Facebook Ads campaigns and achieved profitable results.
To gather more accurate data, Uplens’ UA managers analyze the LTV chart to determine the appropriate price per install and the optimal advertising budget.
To estimate the effective rate they:
Based on this data, they make decisions about which ad campaigns to scale or stop.
To cover the product analytics side, Uplens managers set up the integration with Amplitude. Sending events such as
Subscription_renewed, etc., helped them evaluate which features or marketing activities affected their key metrics.
Working with the Paywall tool has effectively helped ‘Uplens’ promote its seasonal offers. It was convenient and easy to set up payment screens with the promo. The conversion for this offer was 3%.
In Apphud, it’s possible to configure the in-app purchase screen with custom JSON. There are available parameters for setting: titles, descriptions, localisations, font, background and color parameters, URLs to media content, etc. The number of parameters is unlimited. To simplify the screen configuration process, you can choose any products you previously added to the app.
Regarding the automation of push notifications, the ‘Uplens’ app used Apphud Rules Templates:
Uplens found Apphud's stable and reliable subscription infrastructure to be a valuable asset to its success. Using Apphud's features such as Charts and Cohorts, AppsFlyer, Amplitude integrations, Paywall management tool, and Rules, ‘Uplens’ reduced churn and increased app revenue by 900 % in 9 months.