How to increase your app revenue by 5% in 10 minutes?

Are you losing subscribers? Find out how the churn rate can improve your business and why it's important to track it from our article.

Wondering how to calculate ARPU and ARPPU? In this article, we'll tell you everything you need to know about these crucial metrics.

Wondering how to grow your subscription app? In this article, we'll disclose five key app metrics you should track to improve its performance!

Let's take a look at practical use cases, when it makes sense to try Web2App campaigns for your app.

Over the past few months, we’ve been busy finishing our long-awaited features and now we are proud to finally announce an April update!

Let's talk about how and where you can sell your app, if you don't want to, or you are not able to continue working on it.

With the release of iOS 14.5, more marketers are trying to find a way to advertise their apps and track campaign effectiveness in real-time.

Let's take a closer look at one of the features that is fully supported by Apphud – new Apple Search ads attribution, which works on iOS 14.3+ devices via AdServices framework and doesn't require user ATT consent.