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Marketing & Product
9 min read

What Is Churn Rate And How To Calculate It?

Are you losing subscribers? Find out how the churn rate can improve your business and why it's important to track it from our article.
10 min read

How to Calculate ARPU and ARPPU?

Wondering how to calculate ARPU and ARPPU? In this article, we'll tell you everything you need to know about these crucial metrics.
12 min read

5 Subscription App Metrics And KPIs To Grow Fast In 2022

Wondering how to grow your subscription app? In this article, we'll disclose five key app metrics you should track to improve its performance!

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11 min read

Web-to-App Advertising: Use Cases

Let's take a look at practical use cases, when it makes sense to try Web2App campaigns for your app.
4 min read

What's new: Manual & Scheduled Rules, TikTok Integration and more

Over the past few months, we’ve been busy finishing our long-awaited features and now we are proud to finally announce an April update!
10 min read

How to sell an app? Bonus: An Interview

Let's talk about how and where you can sell your app, if you don't want to, or you are not able to continue working on it.
10 min read

Web-to-app advertising in Facebook using Conversions API

With the release of iOS 14.5, more marketers are trying to find a way to advertise their apps and track campaign effectiveness in real-time.
2 min read

Measuring Apple Search Ads campaigns without IDFA

Let's take a closer look at one of the features that is fully supported by Apphud – new Apple Search ads attribution, which works on iOS 14.3+ devices via AdServices framework and doesn't require user ATT consent.