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Apphud for development
Easily integrate in-app subscriptions
Apphud for marketing
Analyze app revenue metrics
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Win back lapsed customers, reduce churn, run A/B experiments
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Send subscription events to third-party tools
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Development
9 min read
Nataly
May 23, 2022
What Is Churn Rate And How To Calculate It?
Are you losing subscribers? Find out how the churn rate can improve your business and why it's important to track it from our article.
10 min read
Nataly
May 17, 2022
How to Calculate ARPU and ARPPU?
Wondering how to calculate ARPU and ARPPU? In this article, we'll tell you everything you need to know about these crucial metrics.
12 min read
Nataly
May 13, 2022
5 Subscription App Metrics And KPIs To Grow Fast In 2022
Wondering how to grow your subscription app? In this article, we'll disclose five key app metrics you should track to improve its performance!
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11 min read
Ren
April 28, 2022
Web-to-App Advertising: Use Cases
Let's take a look at practical use cases, when it makes sense to try Web2App campaigns for your app.
4 min read
Denis
April 13, 2022
What's new: Manual & Scheduled Rules, TikTok Integration and more
Over the past few months, we’ve been busy finishing our long-awaited features and now we are proud to finally announce an April update!
10 min read
Nataly
April 12, 2022
How to sell an app? Bonus: An Interview
Let's talk about how and where you can sell your app, if you don't want to, or you are not able to continue working on it.
10 min read
Ren
November 10, 2021
Web-to-app advertising in Facebook using Conversions API
With the release of iOS 14.5, more marketers are trying to find a way to advertise their apps and track campaign effectiveness in real-time.
2 min read
Ren
October 19, 2021
Measuring Apple Search Ads campaigns without IDFA
Let's take a closer look at one of the features that is fully supported by Apphud – new Apple Search ads attribution, which works on iOS 14.3+ devices via AdServices framework and doesn't require user ATT consent.