What’s new: Flows V2, New Filter in Charts, New System Audiences, and more.Let’s see
ProductProduct
Apphud for developmentEasily integrate in-app subscriptions
Apphud for marketingAnalyze app revenue metrics
Apphud for productWin back lapsed customers, reduce churn, run A/B experiments
Flows (new!)Built web-to-web campaigns that convert - for free and without code
Win back refunds add-onStreamline your refund management process and reduce revenue loss
IntegrationsSend subscription events to third-party tools
ResourcesResources
Everything you need to know about App Revenue Growth
All
Marketing & Product
Updates
Development
Case Studies
Use Cases
12 min read
Nataly
July 02, 2025
Effectively Analyze Trial Conversions and Improve SKAdNetwork Attribution: Silent Push Notifications and Timed Event Tracking
We'll explore how these two powerful methods, when combined, offer subscription app businesses essential, granular insights into user behavior, ultimately leading towards improved conversions and retention rates.
2 min read
Denis
June 26, 2025
What's new: Flows V2, New Filter in Charts, New System Audiences, and more
Big updates this month! From major improvements to the Flows Builder Kit to new targeting tools and upcoming paywall innovations, here’s everything new and noteworthy in Apphud.
12 min read
Nataly
June 11, 2025
Using LTV Prediction for ROI Analysis and Finding Growth Points in Subscription App Acquisition Strategies
Proving and improving marketing ROI is central to any successful subscription app, and that hinges on one critical metric: Customer Lifetime Value (LTV).
Get the latest updates and insights from Apphud.
3 min read
Insert Affiliate
June 04, 2025
Rethinking Affiliate Marketing for Subscription Apps: Exploring Apphud and Insert Affiliate Integration
Understanding user behavior over time is critical for the long-term success of subscription apps. Learn how subscription tracking and affiliate marketing tools can work together to provide deeper insights.
2 min read
Denis
May 28, 2025
What's new: Connection Filters, Attribution Filters in Users Tab, Stripe Sandbox Mode, and more.
We’re here to share the latest product updates: from flexible integration filters to advanced user attribution tools, these new features are designed to give you greater control and insights across your app growth stack.
If you would like to share your expertise on a mobile marketing or subscription app development topic, please get in touch with us. We'd love to hear from you!
11 min read
Ren
May 15, 2025
A Complete Guide to Restoring Purchases on Google Play and App Store
In this guide, we’ll dive deeper into the technical aspects of implementing purchase restoration on Google Play and Apple’s App Store.
6 min read
Ren
April 29, 2025
Use Case: Unlocking the Power of Apphud's Connection Builder
In today’s data-driven app ecosystem, flexible event handling is critical for accurate attribution and performance marketing. With Apphud’s Connection Builder, you can send subscription events to any third-party service.
4 min read
Denis
April 25, 2025
What's new: Integrations Update, Connection Builder, Custom Parameters in Rule’s Push Payloads, and more.
Get ready for some major updates! We’re excited to introduce new features and improvements that will help drive better results for your app and marketing campaigns. Here’s what’s new in our latest release.
5 min read
Nataly
April 14, 2025
Unraveling the Secrets of Subscription App Funnel Analysis for Better Conversions
In this blog post, we'll guide you through the essentials of funnel analysis for subscription apps and provide actionable insights to help you optimize your conversion rates.