🚀 Apphud Updates: New metrics in Cohort Analysis, New Screen Type, Growth Phestival 2025Let’s see
ProductProduct
Apphud for developmentEasily integrate in-app subscriptions
Apphud for marketingAnalyze app revenue metrics
Apphud for productWin back lapsed customers, reduce churn, run A/B experiments
Paywall screens (new!)Convert Figma designs into real app paywalls
FlowsBuilt web-to-web campaigns that convert - for free and without code
Win back refunds add-onStreamline your refund management process and reduce revenue loss
IntegrationsSend subscription events to third-party tools
ResourcesResources
Subscription App Revenue Calculator
Try out a handy tool for modeling the Revenue and LTV of your app's users to understand the payback point
Wondering how changing the pricing structure or increasing the retention rate can impact your revenue?
With Apphud’s revenue calculator, you can easily simulate different scenarios to validate your monetization strategies and identify the most profitable approach for your app
Put your data into the table
Result
All metrics
Renewal 0
Renewal 1
Renewal 2
Renewal 3
Renewal 4
Renewal 5
Renewal 6
Renewal 7
Renewal 8
Renewal 9
Renewal 10
Revenue
$100
$100
$100
$100
$100
$100
$100
$100
$100
$100
$100
ROAS
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
100%
ARPU
$100
$100
$100
$100
$100
$100
$100
$100
$100
$100
$100
ARPPU
$100
$100
$100
$100
$100
$100
$100
$100
$100
$100
$100
LTV
$100
$100
$100
$100
$100
$100
$100
$100
$100
$100
$100
Frequently Asked Questions
What is the Subscription App Revenue Calculator?
The Subscription App Revenue Calculator is a free tool Apphud that helps app developers, marketers, and founders estimate revenue, LTV, ROAS, ARPU, ARPPU, and user payback periods based on their subscription funnel performance. It's designed specifically for subscription-based mobile apps.
How is LTV calculated?
LTV is calculated based on your subscription pricing and user retention. The calculator factors in platform commission and churn at each renewal stage to estimate realistic revenue per user over time.
What is a good ARPPU for a subscription app?
ARPPU varies by niche, pricing model, and region. For most health, productivity, or utility apps, a monthly ARPPU of $5–$15 is considered strong. Use this calculator to benchmark your ARPPU against your CPI and see how much value you’re extracting from paying users.
What is the payback period and why does it matter?
The payback period shows how long it takes for the revenue from a user to cover your acquisition costs. A shorter payback period means faster ROI and better cash flow, which is critical for scaling user acquisition.
What if I have a hybrid monetization model?
While this calculator is optimized for subscription-only models, you can approximate hybrid setups (ads + subscriptions) by adjusting the ARPU to reflect total revenue per user. For more advanced modeling, reach out to our team or explore Apphud’s full analytics suite.
Can I use this calculator for both iOS and Android apps?
Yes! You can customize platform commission rates (e.g., Apple’s 30% or Google Play’s 15%) to model revenue from either or both platforms.
Why should I care about ARPU, ARPPU, and ROAS?
These metrics reveal how effectively you monetize users and how efficiently you're spending on acquisition. For subscription apps, understanding these values helps you:
- Optimize marketing spend
- Improve funnel performance
- Predict cash flow and profitability
How can I improve my app’s revenue metrics?
Start by:
- Increasing trial-to-subscription conversion rates
- Offering annual plans to improve retention
- Reducing churn in later renewals
- Running A/B pricing tests You can test different values in the calculator to see how each lever impacts revenue and LTV.
Can I try Apphud for advanced revenue analytics?
Absolutely. Apphud provides robust tools to monitor subscription performance, cohort retention, payback windows, and more, directly from real user data. Get started for free or Book a demo with our team.
See how subscription apps grow using Apphud
+21% revenue
The Lumos team optimized user acquisition campaigns on trials and analized the ARPAS metric
+61% CR
AEZAKMI Group doubled app revenue and increase the conversion rate to subscription by 61% with A/B experiments
9Х revenue
The Uplens team increased app revenue by 900% in 9 months with Apphud’s analytics and the push notification automation tool