What’s new in Apphud: SplitMetrics Acquire Integration, Experiments Improvements, SDK UpdatesLet’s see
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2 min read

What's new: SplitMetrics Acquire Integration, Experiments Improvements, SDK Updates, and more.

In this post, you will find Apphud product updates we have been working on over the last month. These updates include a new integration, two groundbreaking features for our Experiments tool, SDK updates, and more.
5 min read

How to Optimize Facebook Ads for Subscription Apps in 2024: Aggregated Event Measurement (AEM)

In the evolving landscape of digital advertising, Facebook introduced the AEM protocol as a response to the enhanced privacy measures of Apple's iOS 14 updates, particularly around the IDFA limitations.

Get the latest updates and insights from Apphud.

1 min read

What’s new: Facebook Integration now supports Aggregated Event Measurement

We are excited to announce the updated Facebook Conversions API integration with Apphud!
6 min read

How Apphud Helped ‘Uplens’ Increase App Revenue by 900% in 9 Months

This case study focuses on Uplens, a photo and video editor app, and its success story. We'll explore how their team has increased app revenue by utilizing Apphud's features and how this has contributed to their growth.
5 min read

How Apphud Helped ‘Darksy Phone Cleaner’ Triple App Revenue in 1 Year

Using Apphud's cohort analysis, push notifications, and MMP integrations, the client was able to optimize user acquisition campaigns, win back users, and track key metrics.
4 min read

How Apphud helped 'PlantMe' increase app revenue by 5 times in 6 months

This case study aims to demonstrate how PlantMe adjusted its app revenue by 5 times in just half a year by delegating subscription tracking and analytics to Apphud.

If you would like to share your expertise on a mobile marketing or subscription app development topic, please get in touch with us. We'd love to hear from you!

4 min read

What's new: Amazon S3 ETL Integration, Faster Loading Time and more

In this article, we'll tell you what upgrades we've implemented in the past few months to make Apphud faster, allowing you to export the data more effectively than before. Feeling curious? Then keep reading to find out!
11 min read

Web-to-app advertising in Facebook using Conversions API

With the release of iOS 14.5, more marketers are trying to find a way to advertise their apps and track campaign effectiveness in real-time.
3 min read

Measuring Apple Search Ads campaigns without IDFA

Let's take a closer look at one of the features that is fully supported by Apphud – new Apple Search ads attribution, which works on iOS 14.3+ devices via AdServices framework and doesn't require user ATT consent.