ProductProduct
Apphud for developmentEasily integrate in-app subscriptions
Apphud for marketingAnalyze app revenue metrics
Apphud for productWin back lapsed customers, reduce churn, run A/B experiments
Paywall screens (new!)Convert Figma designs into real app paywalls
FlowsBuilt web-to-web campaigns that convert - for free and without code
Win back refunds add-onStreamline your refund management process and reduce revenue loss
IntegrationsSend subscription events to third-party tools
ResourcesResources
Everything you need to know about App Revenue Growth
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Marketing & Product
Updates
Development
Case Studies
Use Cases
9 min read
Ren
October 01, 2026
See the trend across all your apps — and put your money where it grows
A batch of new things this month: Business Overview has charts. Win Back Refunds comes to Google Play, A/B tests without Placements, smarter roll-outs, and a trial canceled metric, the one you've been asking for.
9 min read
Ren
July 09, 2026
Apphud 2.0 Is Here: Business Overview and Enhanced Analytics, Smarter A/B Tests, Granular Permissions & more
Apphud 2.0 helps you see any audience's full monetization setup at a glance, unify analytics across the whole organization and platforms, run placement-wide A/B tests, and manage more of Apphud yourself.
4 min read
Jane
October 02, 2025
How a Mobile Startup Doubled LTV in 6 Months Using Apphud’s Advanced Analytics
This case study is a real-world example of how data-driven speed, powered by predicted LTV and NRR insights, can transform not just your experiments but your entire growth trajectory.
Get the latest updates and insights from Apphud.
19 min read
Nataly
August 25, 2025
Proven Testing Techniques for Apps with Low User Traffic
In this article, we’ll explore effective testing strategies tailored specifically for low-traffic apps, helping you stay ahead of issues and deliver consistently high-quality experiences, even with limited user feedback.
4 min read
Denis
February 25, 2025
What’s new: Average Revenues Report, New Overall Proceeds Metric in A/B Testing, Google Ads for Web Conversions, and more.
We’ve prepared our biggest update yet, packed with powerful new features to help you optimize your app’s monetization and user engagement.
If you would like to share your expertise on a mobile marketing or subscription app development topic, please get in touch with us. We'd love to hear from you!
8 min read
Nataly
February 25, 2025
Use Case: Understanding Overall Proceeds and Solving Paywall Cannibalization in A/B Testing
Learn how Overall Proceeds can transform your approach to paywall experiments and prevent the costly mistake of chasing short-term wins at the expense of long-term success.
1 min read
Denis
December 23, 2024
What’s new: Flows by Apphud – Simplify Your Web-to-Web Campaigns
We are excited to announce Flows – our new comprehensive suite designed to simplify and enhance your web-to-web campaigns.
4 min read
Nataly
November 11, 2024
Use case: How to Upgrade your A/B testing with Apphud Placements
In the competitive landscape of subscription applications, optimizing internal paywalls is critical to engaging different user segments and maximizing revenue.
2 min read
Denis
August 26, 2024
What's new: Web-to-Web Solution, A/B Testing Enhancements, Dashboard Updates, and SDK Updates
Welcome to the August Product Updates! We have some great news to share with you this month.