From the launch of a new web-to-web solution to improvements in A/B testing analytics, and SDK enhancements, these updates are designed to help you better understand and optimize the performance of your subscription app. Let's dive into the details of what's new this month.
Apphud Flow - New Web-to-Web Solution
We are thrilled to announce the closed beta launch of our complete web-to-web solution - Apphud Flow! Designed to revolutionize your web-to-web campaigns, Apphud Flow offers unparalleled speed, cost-efficiency, and customization to deliver the highest ROI and increase conversion rates.
With Apphud Flow, you can create and deploy your next campaign in just a few days. It allows you to start for free, test your campaign with no upfront costs, and only pay a fixed fee based on your monthly tracked revenue once you start seeing results.
Contact us to learn more and join a group of early testers!
A/B Testing Enhancements
Purchases Tab: We’ve added a Purchases tab to the Experiment Analytics dashboard. This metric tracks the total number of purchases made by users after the experiment starts. It calculates all paid renewals within the selected date range, regardless of a specific user cohort.
Experiment Analytics dashboard at ApphudDashboard Updates
- Multi-App Dashboard
We’ve made it easier to monitor key metrics across multiple apps. You can now select several apps in the filter, and the dashboard will display consolidated values for the following metrics: Proceeds MRR, Sales, Proceeds, Refunds, Active Regular Subscriptions, Active Trials, and New Users. This update helps you calculate your unit economics more efficiently.
Multi-app dashboard at Apphud- Proceeds ARR metric
We’ve added the Proceeds ARR to the main Dashboard. This metric represents recurring proceeds revenue normalized to a yearly amount, after deducting the respective app store’s commission and VAT.
Proceeds ARR in the Apphud Dashboard- The Refund Rate metric improvement
The Refund Rate chart and Dashboard metric have been revised to display data with improved accuracy.
SDK Updates
Stay tuned for more updates and enhancements from Apphud!
