What’s new: Average Revenues Report, New Overall Proceeds Metric in A/B Testing, Google Ads for Web Conversions, and more.

A brand-new advanced Average Revenues Report provides a detailed breakdown of revenue generation across different user segments and app interactions.

With this report, you can:

• Analyze monetization efficiency by tracking revenue from new users, reactivations, and re-downloads.
• Gain insights into how much revenue comes from returning users.
• Compare activations and Average Revenue per Download (ARPD) metrics.

Average Revenues Report, Apphud 

This report is perfect for retargeting analysis and understanding the lifetime value of different user groups.

We’ve introduced a new Overall Proceeds metric in A/B testing to help you measure the total revenue generated by test users, regardless of where the purchase happens.

Why is this important?

As known, losing variations might still contribute revenue through other paywalls later in the app, affecting the ARPU and test results. Now, Overall Proceeds ensures you get an accurate view of the true impact of each variation.

Overall Proceeds metric in A/B testing, Apphud

To understand Overall Proceeds and solve paywall cannibalization in A/B Testing read our new use case. 

You can now track Google Ads web conversions using our existing Google Ads & Analytics integration.

This feature leverages Google’s Measurement Protocol to send conversion events to Google Analytics, allowing you to create Goal Conversions in Google Ads based on Google Analytics events. Configure by adding your Measurement ID and API Secret to the integration page. Read more in our updated Google Ads integration guide.

Google Ads integration, Apphud

We’ve refactored attribution tracking, giving you better insights into user acquisition sources. Now, attribution data is categorized into two new segments:

• Apphud Attribution: Includes Apple Search Ads, Web-to-App, and Flows.
• MMP Attribution: Covers data from third-party attribution providers (MMPs).

New users chart, Apphud

New Filters: Easily filter attribution data by Status, Provider, and Ad Network to analyze non-organic traffic more effectively.

Updated User Page: We’ve redesigned the User Page to display separate sections for Apphud Attribution and MMP Attribution, showing parsed data for better clarity.

Apphud attribution

Now you can set introductory offers for Stripe and Paddle subscriptions directly in the Apphud dashboard.

To enable it:

• Go to Product Hub -> Web Placements.
• Select your paywall and product.
• Find the "Set introductory offer" option.

Introductory offer support, Apphud Flows

💡 How it works: Discounts are applied using Stripe Coupons and Paddle Discounts.

• New app_reinstalled Event added to the Events chart for better user lifecycle tracking.

Events, Apphud

• React Native SDK updated to v2.2.0, featuring: new attributeFromWeb method, latest native SDK dependencies, and Google Billing v7.1.1.
• Android support was added for Voluum integration.
• Apple Search Ads API upgraded to v5.
• New email_submitted event in Flows, triggered when users submit their email.

Stay tuned for more updates and enhancements from Apphud!

Denis

CEO & Co-founder at Apphud

Serial IT entrepreneur with expertise in mobile app monetization. Former iOS developer and UI/UX designer with 12-year background in the mobile industry, fueled by a passion for innovation.