Interested in how to increase your app revenue by 5% in 10 minutes with Rules? We have a clear and detailed guide to help you. Read and get started!
The Rules are a combination of automated push notifications with in-app interactions like surveys, discount offerings, and more, that serve to engage and re-engage subscribers.
Using Rules developers can:
All of these and more can be achieved using just a web editor with zero line of code.
In our previous post, we talked about Rules and how they technically work. Our Rules were dependent on subscription events, like
Trial Canceled or
Billing Issue. But now, we are happy to announce Manual and Scheduled types of Rules, which open up great opportunities for engaging more subscribers.
The Rules have undergone some changes that will interest you. Now you can:
Paywall Payment Canceled, or even
For an event-triggered rule, you can set a delay that is limited to 24 hours max. After the timer fires, a push notification will be sent to a user. And if a user opens an app, an in-app interaction, if set, will be triggered as well.
Why may you need a delay? One of the useful cases is to use it with such custom non-subscription events, like,
Paywall Payment Canceled. If the user initiated a payment but canceled it, you may want to send them a push notification with, let’s say a 1-hour delay. In the push message, you may want to offer them a discount, and if the user opens the app, an in-app interaction screen can be shown, if set, which will automatically process the payment.
You can now create event-triggered Rules for the following non-subscription events:
Paywall Checkout Initiated
Paywall Payment Canceled
You can use these events to welcome new users with a Push message or offer discounts for non-paying users.
Manual Triggered Rule lets you run a push notifications campaign with a click. There is no condition by event, just define your audience and set up a push notification and/or in-app screen.
Manually triggered push campaigns let you interact with your customers whenever and however you want.
You can also schedule a Rule for a particular date in the future, for example, Christmas or Thanksgiving day. Deliver important messages and in-app interactions on your specified day and hour. Create as many push notification campaigns as you want.
Another cool feature is the ability to schedule push campaigns on the specified days of the week. For example, you can send push notifications on weekends, on Mondays, or every day.
In the screenshot above a Rule has been scheduled to run on Mondays, Wednesdays, and Fridays at 15:00 UTC.
Here we will share a few common use cases, which you can use to grow your monthly revenue.
Subscription Canceledevent trigger. Create an offer screen using our online editor and specify a product with a price lower than 50% to encourage customers to re-subscribe.
Trial Canceledevent trigger. While setting up an offer screen, choose your product with a trial promotional offer. So that users will start an additional trial when the current one expires. These two rules generally increase monthly revenue by 3-5%, according to our data.
Paywall Payment Canceledevent trigger and an audience "Non-Paying users" and add a 1- hour delay. In a push message, write about a personal limited discount and make an offer screen. This Rule may get you an additional 1-2% of monthly revenue.
Create two offer screens, one with a 50% discount and the other with a 75% discount, and link these two screens:
Rules in Apphud is a powerful tool that lets you interact with your customers. By using built-in templates you can easily set up a few Rules that will increase your monthly revenue by 5-10%. In-app offer screens are provided with automatic payment processing. Analyze your Rules-derived revenue in a large set of Apphud charts.
Automatic payment processing in the in-app screens with powerful Rules-derived revenue analytics are those features that differentiate Apphud’s Rules from other Push Notification SaaS platforms.