What's new: Improved Facebook Conversions API, Singular Attribution, SDK Updates and more.

At the heart of this update, you'll find significant advancements across several areas, including a more robust and precise Facebook Conversions API, the integration of Singular for seamless attribution tracking, enhanced capabilities for A/B testing coupled with insightful new metrics, and updates to our SDKs. Let’s dive into the details and explore how these updates can empower your marketing and development efforts.

The Facebook Conversions API integration now supports Meta's Attribution (also known as Aggregated Event Measurement). This enhancement enables you to optimize your Facebook campaigns using Apphud Events in near real-time, without being restricted by ATT consent. Furthermore, the integration now simultaneously supports both Web Events and App Events, providing you with the flexibility to run web campaigns alongside app promotion campaigns seamlessly. With these updates, you can achieve a more holistic view of your campaign performance and make more data-driven decisions to maximize your marketing efforts.

Check app eligibility for Aggregated Event Measurement

Apphud has partnered with Singular, enabling you to receive attribution postbacks directly in Apphud and view comprehensive campaign data through our charts. Key metrics such as New Users, Proceeds, Customer Lifetime Value (LTV), Average Revenue Per User (ARPU), and more, are now easily accessible.

Singular campaigns analytics at Apphud

To set up attribution postbacks, please follow these steps:

• Log in to your Singular dashboard.
• Navigate to the Partner Configuration page and locate the Apphud partner.
• Ensure the Send all install postbacks checkbox is checked.
• Save the integration.

That’s it! Your setup is complete. You should start receiving attribution data within 2 hours. If you do not see any data within this timeframe, please contact your support manager for assistance.

We have updated our A/B Testing analytics metrics, refined their calculations, and introduced an innovative new metric called View to Action. Apphud's A/B Testing analytics metrics include ARPU (Average Revenue Per User), ARPPU (Average Revenue Per Paying User), Trial Conversion, Proceeds, Refunds, and many more.

A/B test analytics at Apphud

For a comprehensive list of all the analytics metrics available, please follow this link.

These updates are designed to provide you with deeper insights and more precise measurements, enabling you to optimize your testing strategies effectively.

• iOS SDK 3.4.0
• Android SDK 2.7.0
  

Stay tuned for more updates and enhancements from Apphud!

Denis

CEO & Co-founder at Apphud

Serial IT entrepreneur with expertise in mobile app monetization. Former iOS developer and UI/UX designer with 12-year background in the mobile industry, fueled by a passion for innovation.