Apphud 2.0 Is Here: Business Overview and Enhanced Analytics, Smarter A/B Tests, Granular Permissions & more

We've launched Apphud 2.0 — the biggest release in our history. Whether you're already running apps with us or just created an account a while back, now is the moment to log in: the dashboard you'll see is a completely different product.

Here's what's new.

Open any audience and instantly see its full monetization setup — which paywalls show, in what priority, with what fallback. It all lives in Mission Control, built around a new concept called Targetings: each targeting links an audience to the paywalls it should see across every placement, ranked top to bottom with a fallback to Default.

The payoff is a question you can finally answer at a glance — "what does a New User actually see across my app?" Instead of clicking through every placement to reconstruct it, you open one targeting and the whole scheme is right there. You can even attach an App Remote Config (a bit of JSON delivered to that segment through the SDK) to tweak in-app behavior or copy for a group of users without shipping an update.

Learn more

Audience monetization schemas at Apphud

The new Business Overview is a single board for your entire portfolio. Build custom dashboards that pull metrics across every app and platform — iOS, Android, and Web — into one view: MRR, conversions, cohorts, period-over-period comparisons.

Each widget is yours to shape — pick the app(s), the metric, the period, and filters like platform, country, or product — then drag them into whatever layout makes sense. Start from a ready-made template or a blank board, mix real-time snapshots with historical trends, and stop stitching numbers together by hand. Learn more

Business Overview at Apphud

A/B tests now run on a targeting, not a single paywall screen — so one test can vary the paywalls across all of an audience's placements at once. You're testing the entire monetization experience a segment sees, which means a bigger-picture read and faster, cleaner decisions.

Setup is simpler too: variations use plain ratios like 1:1 or 2:1, the audience is inherited from the targeting, and a new Manage test users option lets you pin specific users to a variation — handy for QA-ing a variant before you roll it out. Learn more

Advanced Experiments at Apphud

Not everyone needs the same access, so you get two levels of control: organization roles (Owner, Administrator, User) and ready-made per-app templates — Developer, UA manager, Marketing manager, Support manager, Viewer, and more. Hand analytics to one teammate, paywalls to another, a read-only view to a third, or fine-tune access area by area.

Running multiple brands or clients? Organizations keep them fully separate — each with its own apps, team, plan, and billing. And transferring ownership is now self-serve: no support ticket, it happens instantly in the dashboard. Learn more

Role-based Permissions for collaborators at Apphud

Embed a deferred deep link anywhere users come from — an ad campaign, a promotional offer you send out, or a link you hand to influencers — and it takes them straight into the app, right where you want them to land, context intact. The web-to-app journey finally feels like one flow, not two disconnected halves.

Run ads on Facebook, TikTok, or Google, send people to a web landing page, and Apphud attributes the resulting installs back to the exact campaign that drove them. Because it doesn't lean on IDFA, attribution holds up where ad platforms usually go dark — and web-to-app campaigns often come in at a lower CPA than classic app-install ones. Learn more

Deeplinks at Apphud

Design a paywall in Figma and show it to real users through Rules — no rebuilding it in a separate editor. What you design is what ships. 

A natural fit is a Win-Back Promo: when someone cancels auto-renewal or when subscription expires, a Rule can surface your Figma-designed paywall with the right offer at the right moment — reusing the exact design your team already made. Learn more

Paywall Screen for Win Back campaings at Apphud

Building an audience got a lot more precise. New filters — Payment Provider, OS Version, Install Source, etc. — join comparison operators, so "version 4.2 and up" is a single condition instead of a long list.

And filters now have an is / is not toggle: exclude a country, a product, or a channel in one step, without spelling out all the ones you do want.

Flexible Audience filters at Apphud

A lot of things that used to mean a support ticket are now a switch in your dashboard. Turn on LTV Predictions yourself, set Trial Active / Subscription Active event delays in App settings, or transfer org ownership instantly — no waiting on us.

Under the hood you also get per-store API keys: each store has its own key instead of one master, so you can rotate or remove a store independently and keep things more secure. Also, new in this release Xiaomi Mi Store support, alongside the bunch of other great things we delivered.

Check the detailed changelog here.

We’re expecting other great updates this Summer, such as Rules for Android, Bulk collaborators invites, etc.

Thanks for staying with us — more updates coming soon!

Ren

Co-founder at Apphud

Ex iOS app and game developer. 11 years in the industry since iOS 3. More than 50 apps are in the background with 4 exits. Entrepreneur and traveler.