Everything you need to know about App Revenue Growth

This guide, written jointly by Apphud and Paddle, offers a practical, implementation-focused framework for building unified subscription systems across web and mobile.

From new cohort analysis metrics to flexible screen types, these updates give you deeper insights and more ways to engage your subscribers.

In this article, we’ll explore effective testing strategies tailored specifically for low-traffic apps, helping you stay ahead of issues and deliver consistently high-quality experiences, even with limited user feedback.

We’ve got some exciting updates to share with you this month - just in time for the summer heat. Let’s dive in!

Let’s dig into how behavioral science meets monetization strategy - and how you can put it to work in your app.

We'll explore how these two powerful methods, when combined, offer subscription app businesses essential, granular insights into user behavior, ultimately leading towards improved conversions and retention rates.

Proving and improving marketing ROI is central to any successful subscription app, and that hinges on one critical metric: Customer Lifetime Value (LTV).

In this blog post, we'll guide you through the essentials of funnel analysis for subscription apps and provide actionable insights to help you optimize your conversion rates.

The Apphud Average Revenues Report introduces fresh cohort-based metrics that reveal the impact of reinstalls, subscription reactivations, and returning users on your bottom line.