What’s new: Flows V2, New Filter in Charts, New System Audiences, and more.Let’s see
ProductProduct
Apphud for developmentEasily integrate in-app subscriptions
Apphud for marketingAnalyze app revenue metrics
Apphud for productWin back lapsed customers, reduce churn, run A/B experiments
Flows (new!)Built web-to-web campaigns that convert - for free and without code
Win back refunds add-onStreamline your refund management process and reduce revenue loss
IntegrationsSend subscription events to third-party tools
ResourcesResources
Everything you need to know about App Revenue Growth
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Marketing & Product
Updates
Development
Case Studies
Use Cases
12 min read
Nataly
July 02, 2025
Effectively Analyze Trial Conversions and Improve SKAdNetwork Attribution: Silent Push Notifications and Timed Event Tracking
We'll explore how these two powerful methods, when combined, offer subscription app businesses essential, granular insights into user behavior, ultimately leading towards improved conversions and retention rates.
12 min read
Nataly
June 11, 2025
Using LTV Prediction for ROI Analysis and Finding Growth Points in Subscription App Acquisition Strategies
Proving and improving marketing ROI is central to any successful subscription app, and that hinges on one critical metric: Customer Lifetime Value (LTV).
5 min read
Nataly
April 14, 2025
Unraveling the Secrets of Subscription App Funnel Analysis for Better Conversions
In this blog post, we'll guide you through the essentials of funnel analysis for subscription apps and provide actionable insights to help you optimize your conversion rates.
Get the latest updates and insights from Apphud.
13 min read
Ren
April 02, 2025
Game-Changing Strategy: The Hidden Power of Reinstalls and Subscription Reactivations
The Apphud Average Revenues Report introduces fresh cohort-based metrics that reveal the impact of reinstalls, subscription reactivations, and returning users on your bottom line.
28 min read
Nataly
March 10, 2025
The Psychology Behind High-Converting Web-to-Web Funnels for Mobile Apps: Useful Tips to Implement
This article explores key psychological principles and provides actionable insights to craft high-converting funnels that feel natural and engaging for users.
If you would like to share your expertise on a mobile marketing or subscription app development topic, please get in touch with us. We'd love to hear from you!
4 min read
Denis
February 25, 2025
What’s new: Average Revenues Report, New Overall Proceeds Metric in A/B Testing, Google Ads for Web Conversions, and more.
We’ve prepared our biggest update yet, packed with powerful new features to help you optimize your app’s monetization and user engagement.
10 min read
Nataly
February 05, 2025
Use case: How to Master Your App Retention with Apphud Renewals Performance Report
Apphud’s Renewals Performance Report takes the guesswork out of recovery. In this article, we’ll show you exactly how to use it to secure potentially lost revenue and strengthen retention most efficiently.
4 min read
Nataly
December 25, 2024
How Apphud Halved Refund Rate for ArtWorkout with Win-Back Refunds Add-On
Discover how Apphud's Win-Back Refunds Add-On transformed ArtWorkout's refund management process and learn how other app managers can achieve similar results.
14 min read
Nataly
December 20, 2024
Master Your Free Trials: Unlock Advanced Insights with Apphud's Performance Report
A smooth conversion from a free trial to a paid subscription is crucial - it drives immediate revenue and builds long-term retention. But what if you could go deeper than just tracking trial starts and conversion rates?