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13 min read

12 Apple Search Ads Best Practices to Maximize App Performance

In this article, we will disclose Apple Search Ads best practices and approaches that will maximize the return on your marketing spend.
7 min read

WWDC 2023: StoreKit 2 Paywalls in SwiftUI

At the long-awaited annual WWDC 2023 conference, Apple announced the new iOS 17 and macOS Sonoma, as well as Vision Pro.
12 min read

How Apphud helped AEZAKMI Group double app revenue and increase the conversion rate to subscription by 61% with A/B experiments

In this case study, we will describe how our client, AEZAKMI Group, increased the conversion rate and maximized their subscription apps’ revenue by launching A/B experiments in Apphud.

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4 min read

SKError: Subscription Purchase Errors explained simply

When developing an iOS app that includes In-App Purchases, it's important to be familiar with the various error codes that can be returned by the StoreKit framework.
14 min read

ASO Tactics for Subscription Apps

In this blog post, we will delve into valuable ASO tactics to maximize your app subscriptions and help generate revenue for your mobile app.
6 min read

SKAdNetwork 4.0 for subscription apps

SKAdNetwork 4.0 is the latest version of the Apple SKAdNetwork framework, which is designed to provide app attribution data to advertisers while also preserving user privacy.
1 min read

What’s new: iOS SDK Update

In Apphud, we have worked hard on a new major iOS SDK update and are happy to announce that it is now available. Let's take a look at what's new in iOS SDK 3.0.
7 min read

What’s new with in-app purchases at WWDC 2022

Let’s take a look at what’s new with in-app purchases this year.