In this article, we will tell you about an important feature we recently rolled out – Firebase & Google Analytics integration.
It is a backend platform designed by Google; it serves the purpose of developing web and mobile apps designed by Google. It has a lot of great features such as developing, handling, and enhancing applications.
Essentially, it’s a bundle of tools that help applications developers create new apps and expand them based on demand.
Developers may rely on Firebase when dealing with 3 main problems:
Firebase provides developers with services that they would have to create themselves otherwise. Due to this, they can fully put their minds into creating the best app experiences possible.
Moreover, Firebase’s services are cloud-hosted, which allows developers to perform on-demand scaling very smoothly. At the moment, Firebase is one of the best application development platforms, which developers from all around the world use all the time.
Google finally added API to send subscription events server-side. And we made an integration available for all users. Important note: your Firebase project should be linked with the Google Analytics project.
To create integration, you will need Firebase App ID and Client API Secret. To find more about these values, check out our documentation.
By default, when you create a new Firebase project, the system asks you to create a Google Analytics project for your app. But if you don't have it yet, you can link manually in Firebase settings. It has a lot of advantages; for example, by linking Firebase and Analytics, purchase events can be tracked easily.
Subscription events as well as non-renewing purchase events will show up in analytics as
Purchase events and will include revenue. Apphud will also send refund events as
Refund event name. In addition to events, Apphud will also send system User Properties: total spent, paying, payments count.
Purchase events can be used in Firebase to view conversions analysis or as a primary or secondary metric in A/B tests.
You can also target your custom audience using custom User Properties that Apphud sends, like Total Spent.
Just a reminder, you can analyze Firebase A/B test results in Apphud by sending remote config values from Firebase to Apphud.
Furthermore, you can analyze A/B test results in Cohorts – powerful analytics to view your subscription's retention with filters and segments.
To get more insights regarding subscription app revenue growth read the Apphud Blog.