How idict Increased the Conversion Rate from Trials to Subscriptions and How You Can Do It With Apphud

But the story doesn't end here. While our partner's achievements are commendable, we also see an opportunity for even greater enhancement. In the second part of this article, we will delve into how leveraging Apphud, could have amplified their conversion efficiency even further.

Idict App is a sophisticated language translator that revolutionizes how we understand and interact with different languages. This app is designed to convert text translation and image translation into over 137 languages which makes it a perfect companion for travelers, students, business professionals, employers, and medical staff.

It not only translates text, voice, and images into any language you desire but also helps you learn and understand different languages better. With idict, speak to everyone, anywhere, in any language.

Problem Faced

• High turnover rate of users after the trial period.
• Low conversion from trial users to paying subscribers.

Solution 

Hypothesis: Implementing personalized user experiences and targeted marketing campaigns will increase conversion rates.

Improved Onboarding Process:

• Objective: Enhance the initial user experience to demonstrate the value proposition effectively.
• Method: Develop an interactive onboarding process where new users will guided through a personalized tutorial showcasing the application's capabilities tailored to their needs.
• Analytics: Track completion rates and subsequent engagement levels post-onboarding.

Paywall Experimentation:

• Objective: Optimize pricing strategy and improve conversion rates.
• Method: Conduct experiments with different paywall placements and pricing models. Users were divided into 2 groups exposed to different pricing tiers and paywall placements to identify the most effective strategy.
• Analytics: Measure conversion rates, average revenue per user (ARPU), and user retention across different paywall configurations.

Results

In 6 months, by implementing this approach and experimenting, idict’s managers improved the Trial-to-Subscription Conversion Rate from 10% to 25%.

While our partner’s journey from a 10% to a 25% trial-to-purchase conversion rate is nothing short of extraordinary, the potential for even greater success lies just around the corner. Additionally, we will explain how their strategies would be supercharged with Apphud solutions.

Apphud supports mobile app teams at any product stage with our SDK, enabling easy in-app purchase tracking, advanced data insights for informed decisions, and A/B/C testing to accelerate growth. By diving into the potential synergies between their existing efforts and Apphud’s capabilities, we reveal how they could have accelerated their growth trajectory even further. 

With Apphud, idict was able to launch automated push notification campaigns and A/B test paywalls.

Launch Push Notification campaign with Apphud

To increase conversion rates from trials to subscriptions, get to know your users intimately. Segment them based on how they interact with your app.

As you learn their preferences, craft personalized marketing campaigns, sending them push notifications and in-app messages that resonate with their interests and the app adoption phase.

With Apphud, you can then set up event-triggered automated Rules for the following non-subscription events, such as Trial Canceled, Paywall Shown, Paywall Closed, Paywall Checkout Initiated, Paywall Payment Canceled, and User Created.

• Offer additional trials to churned-trial subscribers. This requires creating a subscription promotional offer and generating a subscription key. Create the same rule as for churned subscribers, but with a Trial Canceled event trigger. While setting up an offer screen, choose your product with a trial promotional offer. So that users will start an additional trial when the current one expires. According to our data, these two rules generally increase monthly revenue by 3-5%.
• Set up a repeating scheduled push campaign Rule for non-paying users. In a push message, write about a personal limited discount and make an offer screen. Repeat this push notification 2-3 times a week. This Rule may get you an additional 2% of monthly revenue.
  

By orchestrating these targeted actions, you transform casual trial users into committed subscribers, all while making them feel uniquely valued.

Launch Paywall A/B test with Apphud

Every audience has unique tastes, and A/B tests let you uncover these preferences. With Apphud Experiments, you orchestrate up to 5 variations of paywalls, each featuring different products and prices. Picture adjusting the visuals, tweaking the designs, and finding the perfect harmony that resonates with your users.

You can customize your audience by targeting specific segments that align with your goals. As the performance unfolds, a wealth of metrics: views, trial-to-purchase conversions, sales, revenue, ARPU, and ARPPU help you fine-tune your strategy.

You get to run multiple A/B tests simultaneously, like conducting several compositions at once, to discover the most compelling combination. With each insightful note, you transform casual trial users into devoted subscribers, turning your app into a masterful experience that keeps them coming back for more.

To learn more about the Apphud A/B testing tool in action, read the case study with one of our clients.

In conclusion, our esteemed partner's journey from a 10% to a remarkable 25% trial-subscription conversion rate within a short span of six months exemplifies resilience, strategic acumen, and the relentless pursuit of excellence. Their success story serves not just as a beacon of motivation but also as a testament to the power of innovative approaches and meticulous execution. However, as we have explored, the journey towards optimizing conversion rates is an ongoing process ripe with opportunities for further enhancement. 

By leveraging Apphud's advanced capabilities and data-driven insights, our partner could unlock even more significant improvements, setting new benchmarks in subscription efficiency. As we look forward to witnessing such advancements, we hope this story inspires others to reimagine and refine their strategies in the relentless quest for growth and success.

Want to multiply your app revenue? Book a demo with our team and we’ll answer all your questions.

Nataly

Head of Marketing at Apphud

7+ years in product marketing. Nataly is responsible for marketing strategy development and execution. Committed adherent of the agile methodology.