Everything you need to know about App Revenue Growth

This guide, written jointly by Apphud and Paddle, offers a practical, implementation-focused framework for building unified subscription systems across web and mobile.

In this article, we’ll explore effective testing strategies tailored specifically for low-traffic apps, helping you stay ahead of issues and deliver consistently high-quality experiences, even with limited user feedback.

In this guide, we’ll break down the essential ingredients of a high-converting app paywall - from how to communicate value to creating irresistible CTAs - all backed by real-world examples and actionable tips.

Let’s dig into how behavioral science meets monetization strategy - and how you can put it to work in your app.

Proving and improving marketing ROI is central to any successful subscription app, and that hinges on one critical metric: Customer Lifetime Value (LTV).

Understanding user behavior over time is critical for the long-term success of subscription apps. Learn how subscription tracking and affiliate marketing tools can work together to provide deeper insights.

In this blog post, we'll guide you through the essentials of funnel analysis for subscription apps and provide actionable insights to help you optimize your conversion rates.

This article explores key psychological principles and provides actionable insights to craft high-converting funnels that feel natural and engaging for users.

This article will uncover how pioneering a web-to-web approach can redefine user acquisition and set new benchmarks in mobile marketing strategies.