We’ve been busy building new tools to make subscription growth even easier. This month, Apphud introduces new retention metrics in Cohort Analysis, giving you sharper insight into active and auto-renewing subscribers. We’ve also launched a new Custom Link screen type to streamline user journeys and cross-promote your apps.
Plus, we’re heading to Growth Phestival 2025 in Berlin - come say hi and discover how Apphud can help you unlock new revenue opportunities.
New metrics in Cohort Analysis
We’ve added 2 analytics criteria to the Subscribers Retention Chart:
- Active Subscribers – the number of users with a currently active (non-expired) subscription.
- Auto-Renew Enabled Users – the number of users with an active subscription who currently have auto-renewal enabled.
Cohorts at ApphudWith these additions, you can now:
- See how many active subscriptions have auto-renew enabled across different segments (Country, Media Source, Campaign, Product, etc.).
- Better forecast revenue potential from specific cohorts.
New Screen Type
We’ve introduced a new screen type: Custom Link.
This allows you to create rules that redirect users to a custom URL or directly to an App Store page.
The Custom Link screen comes with two templates:
- Button redirect
- Automatic redirect (blank screen)
Screens at ApphudIf you link to another App Store app, users will be taken directly to that app’s page - perfect for cross-app campaigns.
Let’s meet at Growth Phestival 2025 in Berlin
Apphud will be at Growth Phestival 2025 on September 9, and we’d love to meet you there!
đź“Ť When: September 9, 2025
đź“Ť Where: Berlin, Germany
Come visit our exhibition space to:
- Discover how Apphud helps subscription apps grow revenue faster
- Get tailored insights for your app monetization strategy
- Grab some surprises
If you’re attending, contact us to book a chat at our booth.
More updates are coming!
