Previously, we covered the importance of using mobile app onboarding types and the best practices for implementing them. It's high time for best-performing mobile app onboarding examples.
Examples of mobile app onboarding flow
1. Workout for Women: Fit at Home
Workout for Women: Fit at Home onboardingCategories:
Onboarding features:
- Advanced personalization
- Interactive videos
- Animations
Comment:
In this app, we see a classic example of a detailed personalized tutorial. As the user moves through the screens to the paywall, they are asked many questions to create a personalized program at the end.
Because answering so many questions can be tedious from the start of using the application, the screens are designed with additional graphics, interactive videos, micro-animations, and high-quality fonts. Filling a questionnaire on such screens is pleasant and the user does not get tired.
Also, a lot of high-quality illustrations attract attention.
For more examples of best-performing mobile app onboarding screens with easy search and filters, visit the Apphud Paywall Gallery.
2. LingoDeer - Language Learning
LingoDeer - Language Learning onboardingCategories:
Onboarding features:
- Scrolling screens
- Unique identity
- Animations
Comment:
The language learning app has its deer mascot, stylized cartoon graphics, and beautiful animations to set it apart from other apps of its kind.
The app doesn't overwhelm you with unnecessary screens when you get started, which is a good thing. At the same time, the app succinctly communicates its benefits and leverages a proof-of-concept element that relies on a large, loyal user base. The benefits of the premium plan are detailed before the paywall appears.
3. Loóna: calm, relax and sleep
Loóna: calm, relax and sleep onboardingCategories:
Onboarding features:
- Beautiful animations
- Attention to detail
- Unique graphic style
Comment:
Loóna is one of the most beautiful apps in the App Store, and of course, its onboarding is a work of art!
The developers have succinctly managed to combine almost all the techniques that can be used in onboarding screens: personalization starts from the very first screen and deepens in the next steps up to the paywall. Interactive videos elegantly demonstrate the value of the application.
At the same time, despite the focus on beautiful graphics, the screens remain informative and do not overload the user with unnecessary information.
This solution requires a tremendous amount of time and effort, but if your goal is to create a masterpiece in your app, consider this best-performing mobile app onboarding example.
4. Presets for Lightroom - FLTR
Presets for Lightroom - FLTR onboardingCategories:
Onboarding features:
- Vivid graphics
- Uniform style
Comment:
In this case, we have a good example that an effective tutorial does not necessarily have to contain many screens.
This application emphasizes the visual presentation of how the filters work (before/after), which makes sense in the case of this application - a lot of text is not necessary.
Also note the call-to-action text on the buttons (Next → Next → Next → Continue), as if encouraging you to use all the features of the application to get results.
5. Zodi: Horoscope & Astrology
Zodi: Horoscope & Astrology onboardingCategories:
Onboarding features:
- Personalization
- Minimalistic design
Comment:
We see a minimalist, pleasant design whose task is to guide the user through the onboarding screens as comfortably as possible and to make a personalized offer.
In this case, the emphasis is not on colorful, complex animations, but on a minimalist style and the absence of anything superfluous that might prevent the user from deciding in favor of the application.
Although at first glance it may seem that the tutorial is too simple, such a solution can be extremely effective if all the screens and texts are designed correctly in terms of information delivery.
Motivation - Daily quotes onboardingCategories:
Onboarding features:
- Colorful illustrations
- Unique styling
- Personalization
Comment:
Here we see a laconic style of information presentation, accompanied by cutely drawn illustrations that have a special place in onboarding. The colors are chosen to create a nice warm feeling from the first minutes of use.
There are not so many screens, but each of them has its purpose - it collects information about the user's preferences and preconfigures the application for convenient use.
It also indicates that the application is primarily designed for a female audience, and the tutorial screens are adapted accordingly.
7. Live Wallpaper Maker - Livepic
Live Wallpaper Maker - Livepic onboardingCategories:
Onboarding features:
- Interactive videos
- Colorful design
Comment:
What we have here is a great example of the best-performing mobile app onboarding with laconic functionality.
A distinctive feature that immediately catches your eye is the emphasis on interactive videos, the visual component dominates. In this case, the app is dedicated to beautiful wallpapers, so this choice is not surprising. The tutorial screens look very lively and demonstrate functionality.
The registration process is also presented concisely. And the call-to-action button texts are set up so that the user can organically continue using the app with a subscription.
8. Lake: Coloring Books & Journal
Lake: Coloring Books & Journal onboardingCategories:
Onboarding features:
- Unique illustrations and fonts
- Artistic style
Comment:
The essence of an application often determines its style, and it is very important to create an overall feeling of the product.
In this best-performing mobile app onboarding case, since we are dealing with coloring, the design corresponds to it: stylized drawn illustrations and a combination of black and white with color accents on important elements (buttons, etc.). All of this gives the user a sense of immersion in the app before they even start using it. The paywall is also very organic and looks like a natural extension of the onboarding screens.
Verv: Home Fitness Workout onboardingCategories:
Onboarding features:
- Personalization
- Graphic illustrations
Comment:
Another fitness app with a detailed onboarding process. An interesting feature is the different tutorial screens depending on the selected gender. In this case, illustrations and options for girls are displayed, as well as a request for a name to make the profile creation process more personal.
Another important feature is the demonstration of the benefits of the app for personal transformation (a before and after picture of the user).
10. Find my Phone - Family Locator
Find my Phone - Family Locator onboardingCategories:
Onboarding features:
- Interactive video
- Rich graphics
Comment:
A geolocation app is a great example of how to make onboarding as interactive as possible. The video in the background visualizes the value of the product, while the text is a brief supplement.
To fully estimate this solution, watch the video.
11. Drawing Desk: Draw, Paint Apps
Drawing Desk: Draw, Paint Apps onboardingCategories:
Onboarding features:
- Graphic design
- Uniform style
Comment:
Another drawing app, but with a completely different approach. Here, the creators demonstrate bright colors and emotions, emphasizing the positive mood when using their app. There is also an emphasis on demonstrating the application's capabilities and the final result.
Text information is kept to a minimum and all screens, including the playwall, are designed in a common style, the playwall looks like an organic continuation of the tutorial.
Photomath onboardingCategories:
Onboarding features:
- Bright design
- Ability to skip tutorials
- Animations
Comment:
A math app does not have to be boring and uncomfortable. This is the idea that the creators of the product emphasize with a bright design. It is also a good idea to show animations because in this case, it is very important for the user to understand exactly how the application works.
It is also possible to go back to the previous steps of the tutorial (important because the subject of the application is complex).
Conclusion
As we can see, there is no silver bullet on the road to perfecting onboarding in your mobile app. Many options and approaches can give you amazing results in converting new users into loyal subscribers and fans.
However, we can take inspiration from great examples and create our own best solutions to build top-notch apps.
At Apphud, we work hard every day to provide you with useful tools and insights to grow your revenue, and onboarding is an important piece of that puzzle. Sign up for free and let's grow your revenue together.
