Use Case: Streamline Your Analytics with Apphud's My Charts Feature

Analyzing your app's performance is crucial for making informed decisions and driving growth. However, repeatedly configuring charts with specific filters and segments can be time-consuming and tedious. Apphud's My Charts feature simplifies this process by allowing you to save customized charts with your preferred settings, so you can access them instantly whenever you need them.

• Efficiency: Save time by not having to reapply the same filters and segments each time you analyze your data.
• Consistency: Ensure that you're always looking at the same metrics in the same way, which is crucial for tracking trends over time.
• Focus: Concentrate on the metrics that matter most to your app by customizing charts to your specific needs.

• Navigate to a chart: Go to any default chart in Apphud Analytics, such as MRR, Proceeds, Refunds, etc.
• Apply filters and segments: Date Period: Select the desired date range using the date picker.Segments and Filters: Apply any filters or segments that are relevant to your analysis (e.g., store country, product, platform).
• Save the chart: Click on the Save button located in the top-right corner of the chart.Provide a clear and descriptive name for your chart to easily recognize it later.
• Access Saved Charts: Your saved charts will appear in the My Charts section.You can revisit them anytime without reapplying the filters.

Saved MRR chart, Apphud

1. Tracking MRR for a Specific Product

• Chart: MRR (Monthly Recurring Revenue)
• Filters -> Product: Select the subscription product you want to track.
• Use Case: Monitor the recurring revenue generated by a particular subscription to evaluate its performance over time.
• Chart Name: MRR for Premium Subscription

2. Analyzing Refund Rates by Country

• Chart: Refund Rate
• Filters -> Store Country: Apply filters for countries of interest (e.g., United States, Canada).
• Use Case: Identify countries with higher refund rates to investigate potential issues or adjust marketing strategies.
• Chart Name: Refund Rate by Country

3. Evaluating Campaign Performance

• Chart: ARPPU (Average Revenue Per Paying User)
• Filters -> Campaign (AppsFlyer): Select specific campaigns.
• Use Case: Measure the effectiveness of marketing campaigns by analyzing the revenue generated per paying user acquired through each campaign.
• Chart Name: ARPPU by Campaign

4. Segmenting Churned Revenue by Promo Offers

• Chart: Churned Revenue
• Filters -> Promo Offer: Filter by specific promotional offers.
• Use Case: Assess how different promo offers impact churned revenue to optimize future promotions.
• Chart Name: Churned Revenue by Promo Offer

5. Comparing Cumulative LTV Across Paywalls

• Chart: Cumulative LTV (Lifetime Value)
• Filters -> Paywall: Select the paywalls you want to compare.
• Use Case: Determine which paywall designs or placements yield higher lifetime value from users.
• Chart Name: Cumulative LTV by Paywall

Bonus: Use Case Example with Custom Properties

• Chart: MRR
• Filters -> Custom User Property - User Tier: Focus on Premium users.
• Use Case: Analyze the MRR contributed by premium users to understand their impact on overall revenue.
• Chart Name: MRR from Premium Users

Apphud's My Charts feature is a powerful tool to enhance your analytics workflow. By saving customized charts with your preferred filters and segments, you save time and ensure consistency in your data analysis. Utilize this feature to focus on the metrics that matter most to your app's success and make data-driven decisions with ease.

Start exploring and saving your custom charts today to unlock deeper insights into your app's performance!

Nataly

Head of Marketing at Apphud

7+ years in product marketing. Nataly is responsible for marketing strategy development and execution. Committed adherent of the agile methodology.