Send almost 20 different subscription events to Firebase and Google Analytics. Including: Trial Started, Trial Converted, Subscription Started, Autorenew Enabled or Disabled, Promo Started and others.
Improve Firebase experiments by setting goals that will lead to more key actions like trial start/conversion, subscriptions start etc. Use Apphud events as a target metric in A/B-tests.
Use Apphud events from Firebase as a Google Ads campaign optimization metric. Doing so, you will get more relevant audience and boost in-app’s revenue and LTV.