Sync in-app purchase events with Search Ads
Sync in-app purchase events with Search Ads
Send in-app purchase and subscription events – trials, renewals, cancellations, and more – to Search Ads. Connect once to analyze ROAS and LTV in Search Ads and Apphud dashboards.
Connect Search Ads
to Apphud to:
1
1
Measure ROAS
Send subscription events to Search Ads to link marketing spend with in‑app purchases.
2
2
Understand LTV
Combine Apphud data with Search Ads attribution to reveal LTV per campaign.
3
3
Improve UA performance
Leverage precise revenue signals to scale what works, cut what doesn’t, and attract higher‑value users.
Events
Send 36 subscription events to Search Ads
Send 36 subscription events to Search Ads
Automatically forward all in-app purchase events from Apphud to Search Ads for and performance tracking.
Automatically forward all in-app purchase events from Apphud to Search Ads for and performance tracking.
trial_started
Fires when the user purchases a subscription with a free trial period.
trial_active
Fires if the trial is still active 1 hour after purchase. The 1-hour delay filters out short-lived trials that are quickly canceled.
trial_converted
Fires after the trial period ends and the user has been charged the regular subscription price for the first time.
trial_canceled
Fires when auto-renew is turned off for any free-trial subscription. The current trial period may not yet be over.
trial_expired
Fires after the free trial period ends without conversion.
subscription_started
Fires when a user purchases a subscription at the regular price.
subscription_renewed
Fires when the subscription renews and the user has been charged the regular price.
subscription_refunded
Fires when the user has refunded the subscription.
subscription_expired
Fires when the subscription period ends without renewal.
subscription_active
Fires if the paid subscription is still active 1 hour after purchase.
subscription_canceled
Fires when auto-renew is turned off for any paid subscription.
intro_started
Fires when the user purchases a subscription with an introductory offer.
trial_started
Fires when the user purchases a subscription with a free trial period.
trial_active
Fires if the trial is still active 1 hour after purchase. The 1-hour delay filters out short-lived trials that are quickly canceled.
trial_converted
Fires after the trial period ends and the user has been charged the regular subscription price for the first time.
trial_canceled
Fires when auto-renew is turned off for any free-trial subscription. The current trial period may not yet be over.
trial_expired
Fires after the free trial period ends without conversion.
subscription_started
Fires when a user purchases a subscription at the regular price.
Attribution
Sync attribution data with Apphud
Sync attribution data with Apphud
Sync campaign data from Search Ads with Apphud to link every subscription with its source. Get a complete view of revenue performance across channels and cohorts.
Sync campaign data from Search Ads with Apphud to link every subscription with its source. Get a complete view of revenue performance across channels and cohorts.
$ad-group
Which ad group served this ad.
$campaign-name
Which campaign served this ad
$channel
Which media channel served this ad.
Events filtering
Apply filters to send only selected events. Create multiple Search Ads connections and decide exactly what data each connection receives.
Apply filters to send only selected events. Create multiple Search Ads connections and decide exactly what data each connection receives.
Environment management
Control event flow from sandbox and production environments. Send test and live data to the same or different connections as needed.
Control event flow from sandbox and production environments. Send test and live data to the same or different connections as needed.
Sales vs. Proceeds
Choose how event revenue is calculated – based on total sales or net proceeds after store fees. Control which value Apphud sends to each connection.
Choose how event revenue is calculated – based on total sales or net proceeds after store fees. Control which value Apphud sends to each connection.
Integrations
One-click integrations
Forward subscription events to analytics, attribution, and ad services without coding.
Integrations
One-click integrations
Forward subscription events to analytics, attribution, and ad services without coding.
Integrations
One-click integrations
Forward subscription events to analytics, attribution, and ad services without coding.
Let’s talk about a faster way to build in-app paywalls
Create and launch paywalls without wasting days or even hours on setup.
Let’s talk about a faster way to build in-app paywalls
Create and launch paywalls without wasting days or even hours on setup.
Let’s talk about a faster way to build in-app paywalls
The only platform you need to manage, analyze and grow in-app subscriptions — without writing extra code.