Sync in-app purchase events with Google Analytics and Firebase
Sync in-app purchase events with Google Analytics and Firebase
Send in-app purchase and subscription events – trials, renewals, cancellations, and more – to Google Analytics and Firebase. Connect once to analyze user behavior and revenue in Google Analytics and Firebase
Connect Google Analytics and Firebase to Apphud to:
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Understand customers
See how users move from key product moments to first purchase and beyond.
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Measure monetization funnels
Combine product and revenue data to identify where users drop off in monetization funnel.
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Connect usage to revenue
Link usage to revenue to see which features drive conversion and retention.
Events
Send 36 subscription events to Google Analytics and Firebase
Send 36 subscription events to Google Analytics and Firebase
Automatically forward all in-app purchase events from Apphud to Google Analytics and Firebase for behavioral and revenue analysis.
Automatically forward all in-app purchase events from Apphud to Google Analytics and Firebase for behavioral and revenue analysis.
trial_started
Fires when the user purchases a subscription with a free trial period.
trial_active
Fires if the trial is still active 1 hour after purchase. The 1-hour delay filters out short-lived trials that are quickly canceled.
trial_converted
Fires after the trial period ends and the user has been charged the regular subscription price for the first time.
trial_canceled
Fires when auto-renew is turned off for any free-trial subscription. The current trial period may not yet be over.
trial_expired
Fires after the free trial period ends without conversion.
subscription_started
Fires when a user purchases a subscription at the regular price.
subscription_renewed
Fires when the subscription renews and the user has been charged the regular price.
subscription_refunded
Fires when the user has refunded the subscription.
subscription_expired
Fires when the subscription period ends without renewal.
subscription_active
Fires if the paid subscription is still active 1 hour after purchase.
subscription_canceled
Fires when auto-renew is turned off for any paid subscription.
intro_started
Fires when the user purchases a subscription with an introductory offer.
trial_started
Fires when the user purchases a subscription with a free trial period.
trial_active
Fires if the trial is still active 1 hour after purchase. The 1-hour delay filters out short-lived trials that are quickly canceled.
trial_converted
Fires after the trial period ends and the user has been charged the regular subscription price for the first time.
trial_canceled
Fires when auto-renew is turned off for any free-trial subscription. The current trial period may not yet be over.
trial_expired
Fires after the free trial period ends without conversion.
subscription_started
Fires when a user purchases a subscription at the regular price.
Enriched user profiles
Enrich Google Analytics and Firebase profiles with real-time attributes like total spend, status, and renewal intent. Build precise cohorts without manual tagging.
Enrich Google Analytics and Firebase profiles with real-time attributes like total spend, status, and renewal intent. Build precise cohorts without manual tagging.
Granular event control
Select exactly which events to sync to keep your data clean. Configure multiple connections to route specific events to different Google Analytics and Firebase projects.
Select exactly which events to sync to keep your data clean. Configure multiple connections to route specific events to different Google Analytics and Firebase projects.
Environment management
Control event flow from sandbox and production environments. Send test and live data to the same or different connections as needed.
Control event flow from sandbox and production environments. Send test and live data to the same or different connections as needed.
Sales vs. Proceeds
Choose how event revenue is calculated – based on total sales or net proceeds after store fees. Control which value Apphud sends to each connection.
Choose how event revenue is calculated – based on total sales or net proceeds after store fees. Control which value Apphud sends to each connection.
Integrations
One-click integrations
Forward subscription events to analytics, attribution, and ad services without coding.
Integrations
One-click integrations
Forward subscription events to analytics, attribution, and ad services without coding.
Integrations
One-click integrations
Forward subscription events to analytics, attribution, and ad services without coding.
Let’s talk about a faster way to build in-app paywalls
Create and launch paywalls without wasting days or even hours on setup.
Let’s talk about a faster way to build in-app paywalls
The only platform you need to manage, analyze and grow in-app subscriptions — without writing extra code.
Let’s talk about a faster way to build in-app paywalls
Create and launch paywalls without wasting days or even hours on setup.