Analytics • AppMetrica

Sync in-app purchase events with AppMetrica

Sync in-app purchase events with AppMetrica

Send in-app purchase and subscription events – trials, renewals, cancellations, and more – to AppMetrica. Connect once to analyze user behavior and revenue in AppMetrica.

Connect AppMetrica to Apphud to:

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1
Understand customers

See how users move from key product moments to first purchase and beyond.

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2
Measure monetization funnels

Combine product and revenue data to identify where users drop off in monetization funnel.

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3
Connect usage to revenue

Link usage to revenue to see which features drive conversion and retention.

Events

Send 36 subscription events to AppMetrica

Send 36 subscription events to AppMetrica

Automatically forward all in-app purchase events from Apphud to AppMetrica for behavioral and revenue analysis.

Automatically forward all in-app purchase events from Apphud to AppMetrica for behavioral and revenue analysis.

trial_started

Fires when the user purchases a subscription with a free trial period.

trial_active

Fires if the trial is still active 1 hour after purchase. The 1-hour delay filters out short-lived trials that are quickly canceled.

trial_converted

Fires after the trial period ends and the user has been charged the regular subscription price for the first time.

trial_canceled

Fires when auto-renew is turned off for any free-trial subscription. The current trial period may not yet be over.

trial_expired

Fires after the free trial period ends without conversion.

subscription_started

Fires when a user purchases a subscription at the regular price.

subscription_renewed

Fires when the subscription renews and the user has been charged the regular price.

subscription_refunded

Fires when the user has refunded the subscription.

subscription_expired

Fires when the subscription period ends without renewal.

subscription_active

Fires if the paid subscription is still active 1 hour after purchase.

subscription_canceled

Fires when auto-renew is turned off for any paid subscription.

intro_started

Fires when the user purchases a subscription with an introductory offer.

trial_started

Fires when the user purchases a subscription with a free trial period.

trial_active

Fires if the trial is still active 1 hour after purchase. The 1-hour delay filters out short-lived trials that are quickly canceled.

trial_converted

Fires after the trial period ends and the user has been charged the regular subscription price for the first time.

trial_canceled

Fires when auto-renew is turned off for any free-trial subscription. The current trial period may not yet be over.

trial_expired

Fires after the free trial period ends without conversion.

subscription_started

Fires when a user purchases a subscription at the regular price.

Enriched user profiles

Enrich AppMetrica profiles with real-time attributes like total spend, status, and renewal intent. Build precise cohorts without manual tagging.

Enrich AppMetrica profiles with real-time attributes like total spend, status, and renewal intent. Build precise cohorts without manual tagging.

Granular event control

Select exactly which events to sync to keep your data clean. Configure multiple connections to route specific events to different AppMetrica projects.

Select exactly which events to sync to keep your data clean. Configure multiple connections to route specific events to different AppMetrica projects.

Environment management

Control event flow from sandbox and production environments. Send test and live data to the same or different connections as needed.

Control event flow from sandbox and production environments. Send test and live data to the same or different connections as needed.

Sales vs. Proceeds

Choose how event revenue is calculated – based on total sales or net proceeds after store fees. Control which value Apphud sends to each connection.

Choose how event revenue is calculated – based on total sales or net proceeds after store fees. Control which value Apphud sends to each connection.

Integrations

One-click integrations

Forward subscription events to analytics, attribution, and ad services without coding.

Integrations

One-click integrations

Forward subscription events to analytics, attribution, and ad services without coding.

Integrations

One-click integrations

Forward subscription events to analytics, attribution, and ad services without coding.

Let’s talk about a faster way to build in-app paywalls

Create and launch paywalls without wasting days or even hours on setup.

Let’s talk about a faster way to build in-app paywalls

Create and launch paywalls without wasting days or even hours on setup.

Let’s talk about a faster way to build in-app paywalls

The only platform you need to manage, analyze and grow in-app subscriptions — without writing extra code.