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Apphud for developmentEasily integrate in-app subscriptions
Apphud for marketingAnalyze app revenue metrics
Apphud for productWin back lapsed customers, reduce churn, run A/B experiments
IntegrationsSend subscription events to third-party tools
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Marketing & Product
Updates
Development
9 min read
Nataly
May 26, 2022
How To Track And Reduce Customer Churn With Apphud?
Want to learn more about tracking and reducing customer churn? In this article, we'll tell you how to do it effectively with Apphud.
9 min read
Nataly
May 23, 2022
What Is Churn Rate And How To Calculate It?
Are you losing subscribers? Find out how the churn rate can improve your business and why it's important to track it from our article.
10 min read
Nataly
May 17, 2022
How to Calculate ARPU and ARPPU?
Wondering how to calculate ARPU and ARPPU? In this article, we'll tell you everything you need to know about these crucial metrics.
Get the latest updates and insights from Apphud.
12 min read
Nataly
May 13, 2022
5 Subscription App Metrics And KPIs To Grow Fast In 2022
Wondering how to grow your subscription app? In this article, we'll disclose five key app metrics you should track to improve its performance!
11 min read
Ren
April 28, 2022
Web-to-App Advertising: Use Cases
Let's take a look at practical use cases, when it makes sense to try Web2App campaigns for your app.
5 min read
Alex
April 22, 2022
How to increase your app revenue by 5% in 10 minutes?
Interested in how to increase your app revenue by 5% in 10 minutes with Rules? We have a clear and detailed guide to help you. Read and get started!
10 min read
Nataly
April 12, 2022
How to sell an app? Bonus: An Interview
Let's talk about how and where you can sell your app, if you don't want to, or you are not able to continue working on it.
10 min read
Ren
November 10, 2021
Web-to-app advertising in Facebook using Conversions API
With the release of iOS 14.5, more marketers are trying to find a way to advertise their apps and track campaign effectiveness in real-time.